Luxury Industry Marketing - The Contrarian Approach
Luxury Industry Marketing - The Contrarian Approach
Blog Article
Alexandra here... your reporter at large, covering great customer service or the lack thereof. There is definitely an important lesson in this for your luxury real estate marketing practice.
Optimizing isn't enough. Someone may be very good at search engine optimization but stink at marketing. What do I mean? Anyone can learn the techniques and strategies to rank themselves online, but without a good presentation, information, a good answer, and an effective call to action, your optimization efforts can be meaningless. For example, if you're a "bozo," (and I'm sure you're not) people will most likely click off your page as quickly as they clicked on.
As much as I like appraisals, I must admit I love an experience realtor. They not only give you more comps than an appraiser, they know what's going on in the neighborhood. They know what people are looking for in houses in their area. But here again, you must tell the real estate in Marbella. not to give you a number just to make you happy. You want a price that the house will sell for in a reasonable time period.
Letters might need some more work but you can easily devise ways to make it easy and cheap. I have some mailing equipment I bought from a company real estate development. going bankrupt.
Rest real estate company or service. assured the people behind these new content sites are not the same people they've replaced. These are folks who actually care about their visitor experience on their sites. They want their visitors to come back again and are providing enough value to visitors to actually bookmark them and do just that.
To better clarify this, I can influence an appraiser to appraise a $200,000 property for as much as $225,000 or as little as $175,000. That's a pretty big swing. And in a tight deal that can cut into your profit margin substantially. I tell my appraisers not to give me any fluff, or what they think is happening in the market place. As Sergeant Joe Friday from the show "Dragnet" always said, "Just the facts ma'am." So if the seller or savvy wholesaler gives you the appraisal, just keep in mind it could also be just another marketing brochure to sell the deal.
Perhaps you think that hiring a property agent isn't worth the hassle. Yes, you can go through the process yourself and buy the property directly from the owner. However, there some advantages to using an agent. One of the biggest ones is that agents have a lot of properties at their disposal via certain avenues such as real estate agent websites. This allows them to work with you so that you can find what you need as quickly and painlessly as possible.
Look for the unique selling proposition of the home and feature it. People love a mystery, the process of discovering something special. Most fine homes have some exceptional features. It is the palacetes de banus unexpected that sells them. Do not spoil the surprise by editorializing about it. Just give them a hint. Evoke the participation of the reader with a call to action. That is what makes your phone ring or your email box full. Do not miss out on the opportunity to make a new friend by answering the query. Better yet, show them the home and let them form a bond with it.